A Digital Marketing Manager is appointed by the hiring managers to handle the marketing work of the company. They have to coordinate with the marketing team of the organization to work on the online promotion strategies. They use the technology to promote the company’s website over the internet. They are responsible to plan and execute online marketing strategies for a company.
Their main work role is to understand marketing trends and do the competitor analyzes. They must train the team members and work out plans accordingly. Though the major work in this position is online based, but at times, they have to co-ordinate and assist the regular marketing plans as well. The most sought skills for this profession are communication, creativity, marketing expertise and writing skills.
The duties described in the various Digital Marketing Manager resumes are developing the marketing campaigns and handle the email marketing. They need to do the social engagement and increase the brand value. They create and design the landing pages for various advertising promotions. They have to improve user experience. Most candidates applying for this job have degree in the marketing. To be eligible for the position of digital marketing manager, one must have at least a Bachelor’s degree.
Digital Marketing Manager Resume Template
[alert-note]
Rob Wilson
Digital Marketing Manager
743 Xyz Abc Road.
Chicago, IL – xxxxx
Email: email@example.com | Home: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx
Professional Summary
Highly motivated professional with strategic, results-oriented experience who possesses outstanding relationship building, creative problem solving, and project management skills. Customer centric, tech-savvy individual with excellent written and verbal communication skills. Maintains a deep understanding of email marketing best practices and has a track record of delivering digital marketing results.
Work Experience
1) Digital Marketing Manager
XYZ Company – Chicago, IL
February 2014 to Present
- Manage all marketing aspects of partnering academic institution’s online and on-campus degree programs to reach and exceed key performance targets
- Plan, execute, and analyze the marketing efforts for all major channels including SEO, paid search, email marketing, interactive advertising, social media, radio, event outreach, direct mail, and print
- Write and produce brand and program-level marketing materials including website and landing page content, targeted database email cultivation, and event collateral
- Guide the development of all creative materials for the academic client and tailor specific assets to drive toward ongoing campus event/recruiting initiatives
- Monitor all testing plans for marketing assets and work cross-functionally with media & creative teams to implement recommendations for optimization based on findings
- Maintain a collaborative working relationship with academic clients, vendors, and cross-functional team while using project management skills to constantly drive progress and improvements
- Serve as the voice and brand steward for the client and provide strategies which help enable internal & external teams deliver results
2) Sr. Digital Learning Specialist
ABC Company – Chicago, IL
October 2010 to September 2013
- Managed digital product adoptions at academic institutions nation-wide with a goal of successful implementation, preserving high digital product usage, and maintaining excellent customer relations
- Developed key digital product training, marketing, and sales tools for internal and external customers such as web-based tutorials, videos, and online & print literature
- Led successful marketing and implementation of digital products in key markets, driving growth from virtually none to over 70,000 activations per semester in a 3-year period
- Coordinated a team of 10+ digital faculty consultants who worked closely with special technology adoptions to continue to meet the needs of students and increase engagement
- Provided sales support, subject matter expertise, and delivered training on digital learning solutions with faculty while on campus and at company-sponsored events
- Conducted research & competitive analysis to pinpoint most effective point of difference to customer, which helped to increase customer adoptions by focusing on strengths of our adaptive technology
- Worked cross-functionally with internal product teams to strategically target training and sales opportunities for increasing digital usage
- Presented at focus groups and symposiums as well as virtually and provided critical and customer-focused product development improvements
3) Marketing Specialist
ABC Company – Chicago, IL
February 2009 to April 2010
- Collaborated with advertising team on activities related to product promotion such as brochure creation, email campaign design, sales kits, and print collateral
- Developed marketing materials, messaging, and branding for key academic conferences as well as McGraw-Hill focus groups and events
- Worked with marketing team to leverage exposure at each conference and build brand and new product awareness
4) Assistant Account Executive
XYZ Company – Chicago, IL
September 2007 to October 2008
- Managed seven regional shopping center/retail accounts totaling over $4 million in annual advertising spend
- Analyzed vendor and creative costs against tight account budgets to determine best course of action for campaigns
- Led creation and execution of ad campaigns while managing relationship and communication between client and agency departments, including creative team, interactive services, media, and production
- Conducted market research which served as the basis for advertising campaigns, including new client branding and adaptation of existing client positioning
Educational Qualification
Bachelor of Arts in Communications
ABC University – Chicago, IL
2007
Skills and Strengths
- Digital Marketing Strategy
- Email Marketing
- Website Development & Optimization
- Web Analytics/Evaluation
- Lead Generation Strategies
- B2B Marketing
- Content Marketing
- Creative Planning/Direction
- Agency Management
- Marketing Campaigns/Plans
- Agile/Scrum Methodology
— References Available upon Request —
[/alert-note]
Properly writing roles, responsibilities, and skills in Digital Marketing Manager’s Resume is very important. It is because the employer or the recruiter will check them to judge your capabilities. Mostly, the points of the job duties performed will come under the section of work experience in the Digital Marketing Manager’s Resume. Whereas you can mention your skills within the skill section. The other key or highlighting points can be noted separately.
To get the job, making an accurate resume having precise points is necessary. Hence, here are few shorter examples which will give you a better idea about how to write roles, responsibilities, skills and work experience in the resume for the position of Digital Marketing Manager.
From our resume database, I have gathered few examples. These resumes are selected on basis of different location and experience level. These Digital Marketing Manager Resume samples of professionals will give you provide with a hint when you are writing your resume. You can change the points according to your location and experience level.
Check these Digital Marketing Manager resume samples. I hope you will find something interesting and valuable from these examples.
Example 1:
[alert-note]
Digital Marketing Manager
Location: Chicago, IL
Experience: 5 Years
- Manage agency partners to provide guidance and maximize digital marketing campaigns by emphasizing reach and efficiency in all marketing channels.
- Responsible for the execution of the digital marketing strategy to maximize candidate acquisition for specific business objectives.
- Work with internal stakeholders to develop, test, and analyze keywords, descriptions, bidding strategies and landing pages to maximize results, drive volume, and reach program targets.
- Manage tracking, reporting and analysis of digital marketing campaigns to improve overall marketing performance.
- Continually evaluate, test and improve the effectiveness of digital marketing campaigns.
- Ensure the timely adjustment of the marketing strategy to meet changing market and competitive conditions.
- Work collaboratively across functional teams (Tech) to ensure landing pages are updated in a timely manner and are aligned with goals and objectives.
[/alert-note]
Example 2:
[alert-note]
Digital Project Manager
Location: Riverwoods, IL
Experience: 6 Years
- Developed digital acquisition strategy and overseen digital channels for Discover Card and pushed multi-product strategy into market that expanded business roadmap and increased accounts by 3x within a year
- Worked with internal and external partners launched company-wide initiatives (Freeze, Double, Match and Credit Scorecard for Prospects) that increased account of the year by 3%
- Worked with cross-functional teams and managed stakeholder/partner relationships such as Northwestern, NHL and Amazon that further expanded business landscape
[/alert-note]
Example 3:
[alert-note]
Marketing Manager, Digital Strategy
Location: Chicago, IL
Experience: 6 Years
- Led the ABC Group’s digital marketing strategy and tactics.
- Responsible for developing, executing and measuring the distribution and promotion of the Bank’s thought leadership content.
Key Achievements:
- Recruited into role for displaying a deep understanding of digital and content marketing strategies.
- Instrumental in setting the Commercial Bank’s first long-term digital vision, strategy and roadmap.
- Managed the design, development and ongoing optimization of the Bank’s content marketing web platform.
- Developed email marketing program from scratch, including governance structure, template design, distribution and analysis strategy.
- Defined content and digital measurement strategy. Perform regular analysis of key metrics for all digital programs, including email and owned web properties.
[/alert-note]
Example 4:
[alert-note]
Digital Marketing Manager
Location: Alpharetta, GA
Experience: 4 Years
- Implement and execute internal communications programs that align with corporate marketing programs.
- Created digital banners and assets for third party ecommerce sites.
- Implemented and performed regular website updates and maintenance requests within given timelines
- Successfully launched the first U.S. Facebook page
- Managed Digital Marketing Budget for the United States.
- Developed social media marketing initiatives and strategies to enhance social syndication of corporate marketing initiatives and programs.
- Worked within the Citrix CMS
- Managed outside agency for social media posts and strategy.
- Created sampling program for reviews and social campaigns.
- Oversaw SEO initiatives
- Worked with a marketing team to launch new items on outside ecommerce websites.
- Enhanced consumer experience on Amazon.com, Target.com, and Walmart.com through content creation.
[/alert-note]
Example 5:
[alert-note]
Digital Marketing Manager
Location: Norcross, GA
Experience: 5 Years
- Managed day-to-day activities of multiple Ecommerce sites.
- Managed the launch of 2 new ecommerce sites and Crock-pot on the Magento 2.0 Platform
- Work with Google Tag Manager and Google Merchant Center.
- Created new digital roadmap for new website, which was implemented daily.
- Managed the Graphic Designer for website banners, email graphics and new products.
- Web site maintenance including adding/deleting merchandise, refining the overall merchandise selection.
- Worked within Fogbugz to organize and maintain multiple projects with multiple teams.
- Executing and managing promotions, updating content, and improving all features of the site.
- Researched for new plugins for new sites.
- Daily Analytic Analysis of e-Commerce site.
- Manage outside Affiliates program.
- Ran the weekly meeting with the Chief Officers reviewing the Digital Marketing efforts.
- Managed outside agency for social media posts, ads, campaigns and strategy.
[/alert-note]
Example 6:
[alert-note]
Digital Marketing Manager
Location: Atlanta, GA
Experience: 7 Years
- Responsible for developing and managing Affiliate, Display and Facebook Paid Media Programs
- Developed and maintained valuable relationships with key internal decision makers and external agency, media and network partners
- Implemented new planning, execution and optimization processes for all programs while managing annual budgets to ensure success
- Developed CRM/customer engagement plans that integrated appropriate digital channels including email, direct mail, social media and display media
- Normalize Core metrics and Commission Junction data for optimization and reporting purposes
- Built and successfully launched a dynamic retargeting Display Media campaign inclusive of dynamic creative/messaging based on logic
- Executed ongoing A/B testing proving success of Display media
[/alert-note]
Example 7:
[alert-note]
Digital Marketing Manager (Remote)
Location: Charlotte, NC
Experience: 3 Years
- Worked closely with CMO to implement structure and process within all paid media platforms
- Played a vital role in the RFP, evaluation and selection of Ad Serving technology
- Built out segmentation strategy across verticals with the selection of a DMP
- Responsible for overall direct response Display Media strategy
- Report Display Media results as they relate to forecast to senior leadership
[/alert-note]
Example 8:
[alert-note]
Digital Marketing Manager
Location: Chicago, IL
Experience: 6 Years
- Oversee the creation and execution of digital marketing campaigns and strategies for both retail and business teams/products.
- Leverage analytics, competitive intelligence and insight, as well as an in-depth understanding of business/sales objectives to identify and deliver high-impact opportunities that maximize campaign conversions and drive ROMI.
Key Achievements:
- Earned expanded role responsibilities as a result of B2B expertise and ability to cultivate relationships to understand how digital tools can be utilized to deliver on business goals.
- Deepened campaign analysis and identified new methods for attributing key journey actions to campaign performance and incremental lift in revenue/leads.
- Led website redesign that won two “Best in Class” Interactive Media Awards.
- Selected as one of only 26 North American employees for the inaugural “Being BMO” award.
[/alert-note]
Example 9:
[alert-note]
Digital Marketing Manager
Location: New York, NY
Experience: 4 Years
- Manage all digital assets including implementing and creating content for social media platforms.
- Increased social media audiences by 95% and expanded e-marketing database to over 25,000 users.
- Manage website & create content for blog.
- Manage all advertising efforts including creative production, design, copywriting, managing media plan and photo shoots.
- Lead strategic and tactical planning to launch new promotions & facilitate participation in community events.
- Design and distribute all collateral and in-store signage.
- Increased catering & restaurant sales by implementing targeted outreach and organizing promotional events.
- Solicit corporate business and oversee events from signing contract to completion.
[/alert-note]
Example 10:
[alert-note]
Digital Marketing Manager
Location: Boston, MA
Experience: 4 Years
- Design and manage all digital marketing campaigns using CRM and B2B automation tools, working closely with sales to understand the buyer life cycle.
- I developed effective targeted campaigns across a wide variety of personas to both existing and potential customers.
- In addition, I produce monthly reports to show value of marketing generated leads and web performance using Google Analytics and other performance metrics.
- I also apply SEO/SEM techniques and recommendations to all web content in my role understanding the need for a strong sense of urgency in meeting deadlines.
[/alert-note]
Example 11:
[alert-note]
Digital Marketing Manager
Location: Houston, TX
Experience: 3 Years
- Responsible to ideate and execute digital marketing to promote marketing launches and support ongoing programs with channel and communication manager.
- Working with channel team to ideate and deploy e-learning system to educate customers and sales force.
- Fully responsible to handle digital marketing activities in social media, SEO, SEM, digital signage, webinar and email. Managing website and product catalog.
- Web analytics and data analytics of organization in Google Analytics and QlikSense. The QlikSense dashboard development includes customer segmentations, data analysis, competitor analysis etc.
- Responsible for developing three-year digital roadmap and helping team to execute Hybris product selection and e-commerce solution.
- Working with internal and external team to conduct customer experience journey mapping and digital strategy development.
[/alert-note]
Example 12:
[alert-note]
Director of Digital Marketing
Location: Chicago, IL
Experience: 5 Years
- Developed a Magento e-commerce website and manage the backend by creating digital content, SEO, graphics, build the product database
- Develop and build business from start up to generate 6-figure sales annually
- Increase sales year-over-year by developing new revenue channels such as Amazon, EBay, Shopify, Reverb, Kibo, and leveraging an active account base of 25,000+
- Ability to analyse effective marketing campaigns and web performance based on A/B testing and metrics
- Experience with web technologies such as HTML5, CSS3, Magento, JavaScript, SEO, Content, MySQL
- Branding through trending sites such as Facebook, Twitter, Instagram, Google+ and YouTube
- Extensively use email marketing campaigns for call-to-action and branding
- Handle all financing and fiscal budgets, P&L statements and balance sheet
- Implemented an inventory process, physical and drop-shippable, partnering with key distributors
- Hire, train, and supervise two employees, providing training on database management, SEO content, point of sale system, sales techniques, customer interactions, and effective presentations
[/alert-note]
Example 13:
[alert-note]
Digital Marketing Manager
Location: Mableton, GA
Experience: 3 Years
- Provides digital marketing services in a professional manner.
- Created local search engine listings.
- Creates various collateral materials using Adobe InDesign, Illustrator, and Photoshop of the Adobe Creative Cloud software. (Business cards, fliers, logos, pricing signs, etc.)
- Designed, created, and published a business website using Adobe Muse.
- Creation and maintenance of blog page using WordPress.
- Creation of email and text message data base.
- Document production.
- Content Management.
- Management of ecommerce store on Amazon.
- Local Search Engine Optimization.
- Search Engine Marketing.
- Social media marketing (Facebook & Instagram).
- Creation and implementation of search network with display select marketing campaign.
[/alert-note]
Example 14:
[alert-note]
Digital Marketing Manager
Location: Chicago, IL
Experience: 4 Years
- Manages regional digital marketing strategies in alignment with local business needs, larger organizational priorities and user/customer requirements
- Administers the region’s digital marketing technology platforms, including defining use cases and creating product documentation for stakeholders and users as required
- Collaborates with content and creative teams to design, test and implement digital solutions for campaigns, including strategies for measurement and reporting
- Provides guidance on usability, design, content and conversion of websites and landing pages
- Mentors junior/print designers on digital design best practices and tools, creating pattern libraries and modular templates to assist in onboarding
- Partners with event staff to develop integrated digital solutions for attendee registration, communications, interactive displays, onsite check-in and post-event follow-ups
- Researches and participates in knowledge shares with stakeholders, keeping team well-informed of digital competitive landscape, online trends and UX best practices
- Champions a customer-centric strategy, driven by research and data
[/alert-note]
Example 15:
[alert-note]
Digital Marketing Manager
Location: New York, NY
April 2016 to Present
- Manage a team of 3 to support all social media, web, and paid media marketing
- Responsible for optimizing a budget of over $4MM to generate partnership leads and network sales volume using digital marketing channels
- Launched effort to identify key offline marketing programs in order to use digital channels in order to amplify program reach and drive incremental business benefits
- Leading complete redesign of discovernetwork.com, which involves the creation of nearly 200 pages and sourcing content from over 30 internal stakeholders in just 4 months
- Implementing enterprise digital testing strategy to leverage lower cost test using digital channels to refine tactics used in offline marketing and direct sales
[/alert-note]
These are some sample resumes/cv of Digital Marketing Manager. With the help of these examples, you can create a well-crafted resume yourself. You can select any of the lines/sentences from these all examples. Combine them, edit them and use them to make an effective resume. These resume samples can help you decide what experience and accomplishments to include your resume. It also guides for the proper highlighting points.
There are more than 35,000Â active Digital Marketing Manager jobs in the USA. Find the job suitable to you and start applying with your fresh and updated Digital Marketing Manager resume and improve your chances of getting the job.
Hope you got the information you were seeking for.
You can get similar articles related to career advice and much more, directly in your Email by subscribing here. [Click here to Subscribe]
Note: You will get a confirmation email. Click the link in the email to activate your subscription.
All the Best for your Future!
