Social Media Specialist Resume Sample – Curated by Experts!

The Social Media Specialist is hired by the hiring managers to manage the company’s activity on various social networks. They are responsible for coordinating with the regular marketing team of firm and promote the company over social media websites. The basic work role of the Social Media Specialist is to market the organizations’ service or product on the social media and increase audience engagement.

The key work responsibilities included in the resume of the Social Media Specialist are preparing the social media strategy and scheduling the work for the team members. The hired candidate has to share the relevant strong text or visual content to promote the company. They have to interact with people, answer their queries and increase followers. Their main aim is to convert the prospects into lead.

He/she is required to possess sound knowledge each social platform and must know different ways to use these sites. The required qualifications for this job position are communication skills and content editing. Having ability to write unique content and customer service orientation is beneficial. Employers usually select the applicant with the degree in marketing or communication.

Social Media Specialist

Social Media Specialist Resume Template

Rob Wilson

Social Media Specialist

743 Xyz Abc Road.
Chicago, IL – xxxxx

Email: | Home: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx

Professional Summary

Highly motivated and skilled individual who graciously handles and resolves challenging client issues. Driven to consistently deliver exceptional client support. Community Service Specialist skilled in assisting citizens and businesses with service complaints. I am a dedicated, committed and hard-working individual. My experiences and fields of study demonstrate my ambition to work with people. I seek to be a flexible, team player in all situations. I look forward to the opportunity to share more about myself with you.

Work Experience

1) Social Media Specialist

ABC Company – New York, NY

September 2016 to Present

  • Plan, create, coordinate and track content-marketing campaigns across major platforms
  • Manage emails and social media correspondence with customers
  • Assist customers by addressing product-specific questions and skincare concerns
  • Execute social strategies as well as curate visual and written content
  • Community management
  • Development of brand ambassador program of social influencers


2) Freelance Social Media Manager & Consultant

Self Employed – New York, NY

August 2015 to August 2016

  • Executing social strategies & developing content calendars for a variety of brands
  • Community management
  • Content curation, both visual and written
  • Defining target audience’s social behaviors based on analytical finds
  • Educating stakeholders on social media practices


3) Freelance Social Media Analyst

Self Employed – New York, NY

April 2016 to July 2016

  • Analyzed historical data and identified key factors in target audience’s social behavior
  • Executed improved social strategy to aid and boost engagement
  • Developed social media guide for organization’s national chapters
  • Designed supporting visuals including series of graphic templates for a system wide transition that would result in downtime for organization’s website.


4) Social Media Liaison

XYZ Company – New York, NY

August 2011 to August 2015

  • Social profile & community management
  • Managed communications between national & international social teams
  • Identified success stories, managed development of creative digital assets (videos, photos, testimonials)
  • Live posted & tweeted throughout annual conferences & conventions
  • Managed department’s social media staff
  • Managed team of brand ambassadors, identifying challenges & advocating change for distributors
  • Executed the planning of corporate events including conventions & conferences hosting upwards of 20K attendees, secured training sessions & publicity events for Market America’s music division
  • Secured venues for live music events and supporting vendors
  • Assigned and managed on-site staff
  • Executed variety of marketing efforts including email marketing, content management, social media strategy development & execution, community management
  • Spearheaded the development of mass artist touring system based on a 12-month projection


5) Marketing Assistant

ABC Group – New York, NY

February 2010 to August 2011

  • Managed the fulfilment of customer orders
  • Developed weekly reports based on sales to identify buying trends & advise on strategy
  • Managed website updates including development of product descriptions & promotional code implementation Executed social strategy via Facebook
  • Designed graphics for weekly ad placements in the Village Voice
  • Designed creative assets for customer loyalty program

Educational Qualification

BS in Marketing

ABC College – New York, NY

2005 to 2010

Skills and Strengths

  • Excellent organizational skills and communication and interpersonal abilities
  • Personal and company success driven
  • Result-oriented and highly responsible
  • Patient and exceptional customer-service in guiding customers toward optimal sales
  • Strong leadership and multi-tasking skills
  • Proficient in Zkipster, Microsoft Word, PowerPoint, Excel, Outlook, and Survey Monkey

— References Available upon Request —


Properly writing roles, responsibilities, and skills in Social Media Specialist’s Resume is very important. It is because the employer or the recruiter will check them to judge your capabilities. Mostly, the points of the job duties performed will come under the section of work experience in the Social Media Specialist’s Resume. Whereas you can mention your skills within the skill section. The other key or highlighting points can be noted separately.

To get the job, making an accurate resume having precise points is necessary. Hence, here are few shorter examples which will give you a better idea about how to write roles, responsibilities, skills and work experience in the resume for the position of Social Media Specialist.

From our resume database, I have gathered few examples. These resumes are selected on basis of different location and experience level. These Social Media Specialist Resume samples of professionals will give you provide with a hint when you are writing your resume. You can change the points according to your location and experience level.

Check these Social Media Specialist resume samples. I hope you will find something interesting and valuable from these examples.

Few More Social Media Specialist Resume Sample:

Example 1:

Social Media Marketing Strategist

Location: Atlanta, GA

Experience: 3 Years

  • Strategize and build social media presence across all NewPoint Media Group brands.
  • Develop and manage social media advertising campaigns and measure results.
  • Manage relationships with publishers to help effectively align and execute social media strategies.
  • Plan and manage social media marketing calendar.
  • Create content for email campaigns.
  • Brand marketing in social media across multiple platforms
  • Inbound marketing content development including blog post, email and video
  • Manage social media advertising campaigns
  • Competitive research and market analysis for brand management


Example 2:

Social Media Marketing Specialist

Location: Norcross, GA

Experience: 2 Years

  • Analyze ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Created an official company page on Facebook, Instagram, and Twitter to facilitate interaction with customers.
  • Manage all social media programs, including Internet forums, blogs, social networking applications and message boards.


Example 3:

Social Media Specialist

Location: Atlanta, GA

Experience: 3 Years

  • Acting social media manager on 5 accounts, primarily working with Twitter, LinkedIn, and Facebook as well as listening station activities.
  • Highlighting 1 account, raised total following over 300% through social program.
  • Implement paid social media strategies across 3 accounts, managing total monthly budget of $2,000+.
  • Project manage creation of marketing assets and distribution to team across 3 different accounts.
  • Leading team on industry news and marketing trends, creating briefs and teaching lunch and learn sessions.
  • Implemented MailChimp to increase email open rate by 20% and click through rate by over 30%.
  • Designed mission trip communication strategy which resulted in over 120% higher application rate.
  • Created new social media strategy, growing average Twitter interaction by over 50%, Facebook reach by over 60%, and created Instagram platform


Example 4:

Social Media Specialist

Location: Kennesaw, GA

Experience: 4 Years

  • Manage high levels of inbound conversations across social channels.
  • Monitor social media posts and identify those requiring engagement/response/no responses.
  • Craft on-brand, timely appropriate social replies to dialogue with customers, partners, alumni, and prospects.
  • Monitor brand across target social media networks and actively mine social conversations for relevant information and opportunities to engage further.
  • Determine nature and intent of social media comments including product/service association, sentiment, urgency and potential brand implications.
  • Answer customer support questions via social media/email/and phone if required.
  • Escalate customer service issues to the appropriate teams.
  • Monitor brands sentiment.
  • Work the leadership team on designing metrics and reporting to reflect activity and progress towards goals.
  • Assist Digital & Social Content Manager, Content Development and
  • Client Services teams in fully leveraging social media’s potential.


Example 5:

Social Media Specialist (Contractor)

Location: Atlanta, GA

Experience: 2 Years

  • Manage the Director of NCIRD Social Accounts
  • Manage all aspects of the director’s social media account
  • Coordinate, edit, review, and provide feedback on all public health social messages with leadership in the center
  • Communicate digital trends, capabilities, and updates
  • Create in-depth insights and engagement reports
  • Review new social media channel proposals


Example 6:

Social Media Specialist & Account Manager

Location: Duluth, GA

Experience: 3 Years

  • Social Media platforms; manage and curate custom and OEM online content social media and digital marketing accounts for dealership franchise (15+ stores) including Twitter, Facebook, Instagram, Pinterest, LinkedIn
  • Brand and reputation management; respond to negative and positive reviews on behalf of management and corporate on all major reputation websites such as Google, Yahoo, BING,, DealerRater, Autotrader, Edmunds, Facebook, Yelp, LinkedIn and Foursquare
  • Social listening; work with various marketing social listening tools to target and capture keywords and phrases across social media platforms by potential prospects and customers across the region
  • Directory listings; ensure nap alignment is accurate, consistent, and syndicated across all search engines including Google, Yahoo, YouTube, and BING using SEO (search engine optimization) tools such as MOZ and BrightEdge
  • SEO; Collaborate with digital advisors on SEO roll out pertaining to blogging, social bookmarking.
  • Report and Data Analytics; report to GM’s on overall site traffic, social media engagement, and review performance using Facebook analytics, BrightEdge, and Google Analytics as well as convey ideas for future promos, events, opportunities, etc. based on social trends
  • Social Media Campaigns; create and manage specific, targeted paid Facebook campaigns


Example 7:

Social Media Specialist

Location: Downers Grove, IL

Experience: 4 Years

  • I am in charge of onboarding social media clients.
  • I set up social media accounts for those who don’t have them, or resume management of existing pages.
  • I design custom cover photos and make sure all information is correct on the social media profiles.
  • I also handle general customer service calls and tasks in between social media duties.


Example 8:

Senior Social Media Specialist

Location: New York, NY

Experience: 4 Years

  • Managed social media platforms including day-to-day strategy, content development, monitoring, audits, reporting and providing budget recommendations for B2B agribusiness and financial clients
  • Supervised account teams’ social and digital efforts as a designated digital team lead
  • Served as a liaison between functional teams (account and digital) and clients
  • Strengthened client relationships and determined new business opportunities as the main point of contact for counsel and insight
  • Provided strategic direction and coordinated digital tactics including website redesigns, landing pages, user experience (UX) testing, email marketing campaigns and more


Example 9:

Social Media Marketing Specialist

Location: Morristown, NJ

Experience: 5 Years

  • Utilized extensive knowledge of social media advertising to create ad budget and placements.
  • Developed initial social media plan and presence for start-up brand.
  • Designed all calendar, posts, advertising and promotions across social media platforms and blogs.
  • Worked on Adobe Photoshop to create daily content for social media sites.
  • Created graphic content for email newsletters.


Example 10:

Digital & Social Media Specialist

Location: Livingston, NJ

Experience: 6 Years

  • Manage the day-to-day operations, organization and monitor the overall health of the intranet. Oversee all social media campaigns and maintain presence across Social media platforms.
  • Responsible for coordinating key stakeholders, engaging and training
  • intranet editors.
  • Primary liaison with the IT Department on projects to deliver new intranet functionality based upon stakeholder input.
  • Monitor and report website traffic and performance indicators using Adobe Analytics.
  • Develop and maintained how-to guides on maintaining content and recorded webinars.
  • Responsible for the creation of in house graphics.
  • Worked with agency to create animated Holiday Card for customers and vendors. Generated 400 versions in 9 different languages.
  • Serve as event photographer as well as prepare video content for distribution. This includes filming, editing, mixing, and compressing.
  • Craft engaging, and shareable copy for social media posts across a variety of platforms (Facebook, LinkedIn, Twitter, Google+ and YouTube). Prepare and maintain social media editorial calendar and utilize Hootsuite to schedule and deploy post.


Example 11:

Digital & Social Media Specialist

Location: New York, NY

Experience: 3 Years

  • Responsible for managing corporate social media presence on all social media platforms.
  • Administering the website.
  • Managing digital marketing campaigns providing lead analysis.
  • A/B testing.
  • Building landing pages.
  • Growing company email database and looking at new innovative ways to engage customer base.


Example 12:

Social Media Specialist

Location: Chicago, IL

Experience: 3 Years

  • Create innovative ways to integrate sponsored content into regular NBA/WNBA content by liaising with Marketing Partnerships group to brainstorm activations, developing decks to sell social programs to partners, and producing content franchises consistent with client needs
  • Cover live events including NBA Draft, NBA Finals and NBA All-Star on Twitter, Facebook, Instagram and Snapchat
  • Manage all WNBA social media assets for 2016 season increasing engagement 400% YOY
  • Facilitate team that created the weekly NBA Discover channel on Snapchat
  • Live Tweet post season games on @NBA Twitter handle (24M Followers)
  • Generate metrics reports to demonstrate successes of different partnership activations along with general social media successes at major events such as NBA All-Star, Draft and Finals
  • Coordinate with Marketing Department to support league wide campaign digitally
  • Assist Merchandising group in unique promotion for different products on social assets
  • Produce graphical concepts for shareable graphics to be used on Twitter, Facebook and Instagram
  • Manage the NBA Influencer program


Example 13:

Social Media Specialist

Location: New York, NY

Experience: 5 Years

  • Responsible for coordinating company’s social networks
  • Maintain social media content development by coordinating and implementing social media marketing communication
  • Participate in the development of online marketing strategies for various planning projects
  • Organize collaborations with bloggers and designers, making lasting relationships and further publicizing the company
  • Responsible for comment moderation and consumer interaction
  • Assist supervisors during meetings and event planning
  • Research relevant industry and market developments


Example 14:

Social Media Campaign Specialist

Location: New York, NY

Experience: 3 Years


  • Developed and managed online marketing campaigns for the organization, driving brand awareness, traffic, and engagement.
  • Created a strong social media presence by incorporating relevant content, which increased traffic, and has gained over 10,000 new followers.
  • Constructed multiple social media tool-kits, which were disseminated on a national and international level.
  • Crafted daily messages with clear calls-to-action that increased organizational visibility and increased the brands presence in girl experiences.
  • Worked with various departments to make sure their messaging was related on our social platforms, which increased product sales and engagement on various levels.


  • Since my start, we have gained over 10,000 new followers on Twitter, and have increased our celebrity support.
  • Our local campaigns have been leveraged by thought leaders in the field, and I have worked to create several social media messaging tool-kits to make this a reality.


  • I exhibited strong written and oral skills and exercised public relations techniques to secure and meet business objectives.


Example 15:

Social Media Specialist

Location: White Plains, NY

Experience: 4 Years

  • Take photos of dishes and post them on the restaurant’s Instagram account.
  • Answer customers inquires via comments and direct messages.
  • Obtain permission from dining customers to post them on our social media outlets.
  • Take photos and videos of lounge area to promote special events and VIP rooms.
  • Create and propose flyers and snapchat filters for special events and holidays.


Example 16:

Social Media Specialist

Location: Carmel, IN

Experience: 2 Years

  • Research, recommend, create, and manage blog, Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Foursquare and Flickr accounts
  • Recruit, train and direct 2 social managers to effectively analyze & manage our accounts
  • Effectively promote the association via social media to increase event sales by thirty percent
  • Plan and produce engaging, sharable content (blogs/articles, videos, etc.) that establishes the association as an expert resource on marketing topics
  • Lead my team in producing timely benchmarks, metrics and analytical data to prove the success of our campaigns
  • Create and maintain 6 new media sites in order to promote client’s brand and acquire thousands of interested followers, fans and members, reporting on key metrics showing success
  • Manage new media, internet marketing, industry, social network, blog relations
  • Strategize, recommend, and implement all digital channels/tactics, creating thousands of links
  • Perform SEO on client’s websites, reporting on optimized keywords and their rankings


Example 17:

Social Media Specialist

Location: New York, NY

Experience: 2 Years

  • Marketing and Social Media Specialist
  • Helping clients gain a bigger following across various social media platforms including but not limited to LinkedIn, Twitter, Facebook, Google plus, Snapchat, Instagram, Pinterest and WordPress.
  • Blogging and writing excerpts including personal blog and upcoming YouTube page.
  • Brand ambassador for several companies that share a common purpose.


Example 18:

Senior Social Media Strategist

Location: Boston, MA

Experience: 3 Years

  • Implement and maintain the social media strategy while coordinating with stakeholders across the hospital to ensure its effectiveness
  • Responsible for the day-to-day management of all social media channels, the development of editorial calendars with input from multiple departments and the production of interactive elements with compelling editorial content to be used on a variety of platforms
  • Extend media outreach to the blogosphere and to other relevant online media while providing a consistent and appropriate voice for BWH in the social media sphere
  • Identify opportunities to engage the hospital in active, relevant conversations for digital online communications
  • Research future opportunities, report on effectiveness and influence of social media programs and make recommendations for improvement
  • Present social media best practices across the Partners network, in addition to the greater Boston community through speaking engagements


Example 19:

Social Media Specialist

Location: Naperville, IL

Experience: 6 Years

  • Communicating daily with Regional Twitter Coordinator
  • Maintaining 29 Twitter accounts, daily
  • Communicating with & directing Tweeters
  • Creating Twitter & Facebook content
  • Posting Twitter & Facebook content
  • Composing, proofreading & scheduling Tweets
  • Troubleshooting software issues
  • Using TweetDeck & Twitter app


Example 20:

Social Media Editor

Location: New York, NY

Experience: 5 Years

  • Crafted engaging and relevant social media copy for various social media platforms such as Facebook, Twitter, and Instagram.
  • Collaborated with various departments to create social media calendars that highlighted the work of various teams, special events, and organizational initiatives.
  • Produced video content that ranged from interviews to Facebook Lives in an effort to increase traffic, user engagement and audience growth.
  • Worked with various sponsors to craft and execute social media messaging for paid campaigns.
  • Frequently communicated with editorial department to ensure that all stories were posted in a timely and beneficial manner.
  • Created weekly social media analytic spreadsheets that tracked audience growth, user engagement, and post-performance.
  • Performed weekly live-tweeting of popular programs in an effort to increase audience engagement and develop brand voice.


These are some sample Resumes/CV of Social Media Specialist. With the help of these examples, you can create a well-crafted resume yourself. You can select any of the lines/sentences from these all examples. Combine them, edit them and use them to make an effective resume. These resume samples can help you decide what experience and accomplishments to include your resume. It also guides for the proper highlighting points.

There are more than 32,000 active jobs online for the position of Social Media Specialist in the USA. Find the job suitable to you and start applying with your fresh and updated Social Media Specialist resume and improve your chances of getting the job. You can check few openings for social media specialist here.

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